Goodwill Staffing & Recruiting Boosts Hiring Efficiency with Jobma, Reducing Candidate Turnaround Time by 60%
Overview
Goodwill Staffing & Recruitment is a healthcare staffing agency that partners with hospitals, nursing homes, and retirement facilities across Canada to place highly qualified professionals where they are needed most. From Nurse Practitioners (NPs) and Registered Nurses (RNs) to Personal Support Workers (PSWs) and Physiotherapists, Goodwill Staffing ensures healthcare institutions have the right professionals to provide quality patient care.
With a commitment to excellence, Goodwill Staffing helps healthcare facilities of all sizes address nursing shortages, improve service delivery, and enhance patient care standards.
The Challenge: Scheduling Conflicts and Delayed Assignments
The healthcare staffing crisis in Canada continues to grapple with significant staffing shortages, particularly among nurses and other healthcare professionals. Across the country, hospitals, nursing homes, and healthcare facilities are facing a growing shortage of qualified staff, making it critical to hire quickly and efficiently.
For Goodwill Staffing, as a partner for hospitals and healthcare institutions, this challenge was all too familiar. Their team worked tirelessly to connect hospitals with top-tier talents. However, as hiring demand increased, their staffing team struggled with:
- Scheduling Conflicts: Coordinating interviews with busy healthcare professionals, many of whom worked long shifts was not easy. They found it difficult to attend scheduled interviews, leading to delays in getting staff out on assignments.
- High No-Show Rate: Missed interviews became a recurring issue due to unpredictable work hours and personal commitments. This increased the recruiter's workload and slowed down their hiring pipeline.
- Time-Consuming Hiring Process: With hundreds of applicants, recruiters had to spend hours manually coordinating and evaluating candidates, slowing down the placement and leaving little time for meaningful candidate engagement.
- Language Barriers: Given Canadas bilingual workforce, assessing language proficiency and processing interviews efficiently was another hurdle.
With hospitals relying on Goodwill Staffing to fill critical positions quickly, they knew they needed a hiring solution that was faster, more flexible, and scalable.
Goals
To keep up with the fast-paced demands of the healthcare industry, Goodwill Staffing set out to transform its hiring process. The vision was clear: create a seamless, flexible, and scalable process that would eliminate delays, improve candidate accessibility, and free up recruiters to focus on building meaningful connections with talent. With this vision, they aimed to:
- Eliminate Scheduling Conflicts: Allow candidates to complete interviews at a time that works best for them.
- Reduce Hiring Delays & Accelerate Placements: Speed up screening and placement to get nurses and allied health professionals out on assignments faster.
- Improve Hiring Accessibility: Ensure bilingual candidates can complete interviews in their preferred language without any delay.
- Enhance Recruiter Productivity: Minimize manual tasks to free up recruiter time, allowing them to focus on higher-value tasks and build meaningful connections with candidates.
With these priorities in mind, they turned to Jobma, an innovation that would redefine the way they connect healthcare professionals with facilities.
The Solution: Jobma's Pre-Recorded Interviews
Jobma provided Goodwill Staffing with a game-changing solution that transformed their hiring process. The impact was immediate:
Eliminated Scheduling Conflicts
Candidates could now complete interviews on their own time, 24/7. Instead of struggling to fit interviews into their busy schedules, they could record responses at their convenience, leading to higher completion rates and faster placements.
Seamless Bilingual Hiring
With Jobma, Goodwill Staffing could create tailored interview packages for bilingual candidates. The ability to conduct interviews in multiple languages, coupled with Jobmas translation features, allowed the hiring team to evaluate candidates efficiently, even when recruiters didn t speak the candidates primary language.
Faster Candidate Turnaround Time
Rather than manually reviewing every resume and conducting endless phone screenings, Goodwill Staffing’s recruiters could now watch pre-recorded interviews at their convenience, focusing on top candidates without the back-and-forth of scheduling.
Increased Recruiter Productivity
By automating the tedious aspects of hiring, recruiters were able to spend more time building relationships with both candidates and clients, ensuring better job placements and long-term success.
Hassle-free hiring for everyone!
Since using Jobma we can now get more nurses and allied staff out where they need to be as they can complete the interview at a time that works best for them.
Jennifer B.
End Results
Since implementing Jobma’s video interviewing solution, Goodwill Staffing has seen remarkable improvements:
Faster Candidate Placement:
Candidates can now be assessed and assigned to roles in a fraction of the time.
Reduction in Scheduling Delays:
With interviews available on-demand, the process moves forward without unnecessary hold-ups.
More Interviews Completed:
More candidates are now completing the hiring process, ensuring a steady pipeline of talent.
Reduced Manual Workload:
Recruiters no longer spend hours coordinating interviews and chasing down no-shows, allowing them to focus on business growth.
Seamless Multilingual Hiring:
Jobma’s language flexibility has enabled smoother assessments of bilingual candidates, helping Goodwill Staffing better serve diverse healthcare institutions.
Quick Stats
60%
reduction in candidate turnaround time.
81%
interview completion rate.
23%
increase in bilingual hires.
By leveraging Jobma, Goodwill Staffing has created a more efficient, accessible, and scalable hiring process, ensuring healthcare institutions across Canada receive the qualified professionals they need, exactly when they need them.