Dynata Achieves 85% Pre-recorded Video Interview Completion Rate and Major Productivity Gains with Workday Integration

Overview

Dynata is a leading provider of first-party data, enabling businesses to make informed, data-driven decisions about their products, services, and marketing strategies. With a global reach and a strong commitment to data quality, Dynata serves over 6,000 clients across market research, media, advertising, consulting, and corporate sectors. Their extensive network of survey respondents ensures reliable, human-sourced insights for businesses worldwide.

The Challenge: Too Many Candidates, Too Little Time

At Dynata, high-volume hiring was a recurring challenge, especially during peak periods such as political years. The recruiting team regularly got thousands of applicants, sometimes over thousands, all needing timely evaluation for entry-level roles. Coordinating live interviews for such a large candidate pool quickly became a logistical nightmare, and the frequent no-show rates only added to the strain.

Recruiters were juggling calendars, chasing candidates for availability, and trying to maintain a fair and consistent screening process. Their previous video interviewing tool didn’t integrate seamlessly with their Workday ATS, causing friction and slowing down the entire workflow.

Their key challenges included:

• High-Volume Hiring Pressure: Thousands of applications arriving simultaneously for entry-level roles, needing timely evaluation.
• Limited Recruiter Bandwidth: The team lacked the manpower to efficiently interview all candidates within tight deadlines.
• Scheduling Hassles: Coordinating live interviews created bottlenecks and slowed down the process.
• Integration Friction: Their previous tools didn't sync well with Workday, requiring tedious manual data entry and slowing down the hiring process.

These challenges highlighted the need for a smarter, more efficient way to evaluate candidates without overloading the team.

Goals

As every hiring season brought an influx of applicants, the recruiting team needed a tool that integrates well with their ATS and helps them work smarter. With thousands of candidates to assess and limited recruiter bandwidth, the team wanted to streamline their process without compromising quality or fairness. Their main objectives were:

• Streamline Hiring for High-Volume Roles: Handle large applicant pools efficiently while reducing manual workload, so recruiters can focus on top candidates.
• Leverage Workday Integration: Automate tracking, reduce manual data entry, and centralize candidate information for smoother collaboration across the hiring team.
• Use Data-Driven Hiring Insights: Apply structured interviews, AI scoring, and customizable reporting to make faster, more informed hiring decisions.
• Enhance Candidate Experience: Make the interview process more engaging and flexible, allowing candidates to showcase their skills without added stress.

The Solution: Jobma’s Asynchronous Interviewing & Workday Integration

Faced with these challenges, Dynata turned to Jobma’s pre-recorded video interviews to transform its recruitment strategy. The platform helped recruiters manage hundreds of candidates without getting bogged down in scheduling conflicts or repetitive tasks. By integrating directly with Workday ATS, Jobma created a streamlined, automated workflow that enabled the team to work smarter.

Dynata wanted to make sure that their video interviewing platform worked well with their Workday ATS. They didn't want a tool that lived in a silo - a seamless hiring experience was a top priority, and Jobma made it happen. With Jobma integrated seamlessly, every interview, scorecard, and candidate note flows directly into their ATS, creating a single source of truth for the entire recruitment team. This integration transformed the way Dynata’s recruiters worked:

• Automated Candidate Tracking: Recruiters no longer need to manually update candidate records or cross-reference multiple systems. Every video interview, AI score, and pre-screening result was automatically synced, freeing up hours of administrative work.
• Real-Time Visibility: Hiring managers and recruiters could track candidate progress instantly, seeing who completed interviews and which candidates scored highest. Decisions could be made faster, with confidence that the data was accurate and up-to-date.
• Streamlined Collaboration: Multiple stakeholders could access the same interview materials and evaluations within Workday. This centralized workflow reduced email threads, back-and-forth scheduling, and miscommunication.

With Jobma at the center of their hiring workflow, Dynata transformed a complex, high-volume process into an organized, scalable system-making recruiters' lives easier while maintaining quality and fairness across the board.

End Results

Since implementing Jobma, Dynata has transformed how recruiters approach high-volume hiring, achieving measurable improvements in efficiency, candidate engagement, and overall workflow:

Following the success with high-volume entry-level hiring, Dynata extended Jobma to corporate roles, including business development, account management, and support. The platform continues to give recruiters more bandwidth to focus on strategic decision-making. Dynata intends to expand its use to higher-level positions in the future.

Quick Stats

85%

pre-recorded interview completion rate achieved by Dynata.

80%

faster candidate pre-
screening

86%

reduction in
time-to-hire

92%

Candidate Net
Promoter Score (cNPS)