How Can I Customize My Employer Branding Inside Jobma Video Interviews?
Jobma lets you fully customize your employer branding across the platform and all candidate touchpoints. Instead of one-size-fits-all branding, Jobma lets you reinforce your employer brand and shape the candidate experience across every stage of the interview process.
From the moment a candidate receives an interview invite to completing their responses, you can showcase your company’s identity in a way that feels professional, familiar, and on-brand. Here are some of the key customization capabilities offered by Jobma:
Reinforce Brand Identity Across Candidate Communications
You can upload your company logo and apply your brand colors across invitation emails and interview pages so candidates immediately recognize who they are engaging with.
Interview invitation emails can also be customized with branded banners, colors, and personalized messaging. Instead of generic system emails, candidates receive communications that reflect your company’s voice. In addition, you can link your social media channels within emails, allowing candidates to access more information about the company. This consistency matters because candidates often apply to multiple roles at the same time. Seeing the same logo, colors, and tone across emails and interviews helps your company stand out and reassures candidates that the hiring process is organized and intentional.
Interview Theme Customization – What Candidates See During the Interview
You can customize interview pages with themes that include custom banner images and your company logo. Your logo remains visible throughout the interview process.
Jobma also allows you to add branded background images and logos to the interview environment itself. You can choose and upload the background image, with your logo and watermark, which shows when candidates record their video responses. This setup is especially relevant for one-way video interviews, where the interview page and background are the primary visual elements candidates see.
All of these elements, banners, logos, and background images, are configured as part of the interview theme and are automatically reflected when you invite a candidate to complete an interview.
Role-Specific Branding – Matching the Experience to the Job
Not every job role needs the same visual approach. Jobma allows you to select different interview themes for each position. This means you can tailor the interview experience to the type of role without losing overall brand consistency.
For example, creative roles might use more expressive banner imagery, while technical or operations roles may benefit from a cleaner, more minimal look.
Why Branding Matters For Video Interviews
Every interview invitation is an extension of your employer brand. Consistent branding builds trust and improves candidate experience. You need to ensure that every candidate interaction feels intentional and aligned with your company, not generic or disconnected.
With Jobma, branding customization is built into the hiring workflow. Leverage the smart branding capabilities to make your company identity shine through at every stage of the video interview process.
