Video interviews become essential in hiring: Jobma

Video interviews become essential in hiring: Jobma

Society faced an enormous transformation in 2020, and so did the corporate world. The way recruiters hire has shifted to video interviewing. Though the situation is getting back to normal now, it is believed that video technology for hiring is here to stay. Most of the recruiters (statistically approx. 87%) have used and are constantly using video interviews. For the remaining, the experts acknowledge that combining the two interviewing methods (modern and traditional) will be the most embraced way of recruiting post-pandemic.

Video interviews have become essential in hiring for the benefits that come along. Often, recruiters struggle to get the best video interview platforms for their organizations. This guide will discuss the types of video interviews, their benefits, the need for video interviewing, and the most efficient video interview software.

Need for video interviewing:

Candidate experience and Business branding

Statistically, 52% of prospects decline a job offer due to poor experience during the hiring process. The report further adds that interviews are grounds for this inflated number. Job seekers who travel to the interview location and face the disorganized process fail to pursue a remarkable reflection of the company as a whole.

Requirement of an informed decisions

An ongoing labor shortage is a crisis of great concern; recent statistics quote a 15-25% shortage. This report also claims a continuous increase in this number in some sectors. Employers are having a difficult time hiring qualified applicants for their organizations that are co-located. Video interviewing is the only alternative to widen the candidate pool and make an informed decision with the least financial burden.

Hybrid and remote work cultures

Hybrid or completely remote work cultures are the new normal for the majority of companies. These businesses operate remotely and no longer emphasize physically working in the same place. In such a workplace setup, video interviewing is the most common and efficient way of hiring a remote workforce.

Benefits of video interviewing:

Accelerate hiring

Statistically, video interviews are six times faster than traditional interviews, which means a recruiter can conduct ten video interviews in the same duration they invest in a telephonic interview.

Also, as soon as a job opportunity is posted, the recruiter is expected to receive more than 200 applications. It is very lengthy to screen them all personally and connect with the promising applicants over calls and emails. Video interviews make each stage of hiring seamless, and one can save a considerable chunk of their time while filling a position.

Impartial selection

Interviewing bias is another prominent challenge to face while building a solid and talented workforce. The preconceived idea about a candidate in the context of a job interview (conscious) and judging the candidates as soon they enter the interview room (unconscious) biases tarnish the quality of hire. Often recruiters miss hiring star talents due to the potential partialities that ultimately affect a business’s growth. Video interviews ensure a transparent and fair procedure; each task handled through this software is monitorable and fair.

Low cost per hire

Video interview software is the most cost-effective resort of an in-person interview. It eliminates all the travel needs, saving the cost associated for both recruiters and the applicants. In addition, the recruiters can very feasibly conduct screening of multiple candidates and video interviews. Statically, one can save up to 67% of the cost involved in the hiring. In the case of small businesses or start-ups, most video interview software provides a free version of their services with limited features during the initial stage.

Relaxed scheduling

Often, the applicants are currently employed or serving the notice period while they apply for the job. It becomes impossible to visit the interview location during business days or work hours. On the contrary, video interviews can be planned according to both the parties’ preferences and time availability. A recent study claims that approx. 84% of the candidates schedule an interview within 24 hours of receiving an invite.

Types of Video Interviews:

One-way Video Interviews

One-way interviews are pre-screening tools employers use to engage candidates after they receive the applications. These interviews reduce the phone screening during the initial steps of hiring. The recruiters have control over the question asked, the time allotted for each question, the number of retakes, etc. The average time to complete a one-way interview is 15-20 minutes. This question, kit prepared to evaluate the applicants, can be sent in bulk or to the individual candidate or posted on a job portal. A recruiter can easily pre-qualify the candidates and gauge if they are a good fit for the job position and whether they should move forward with the prospect. 72% of the recruiters firmly believe that automation and artificial intelligence (AI) will change and ease their work while hiring.

Live Video Interviews

Live video interviews are equivalent to in-person interviews conducted on a video medium with a few additional benefits. These interviews are equally professional, and the candidate will be asked real-time questions relevant to the job. Video technology for interviewing is being used by approx. 60% of hiring professionals. A recent survey revealed that 47% of the recruiters use video interviews to shorten the hiring timeframe and 22% consider it for interviewing candidates that aren’t local.

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Jobma-most efficient video interviewing software

Jobma is an advanced video interview software specially designed to suit businesses of all sizes and various industries. It has been trusted for its extraordinary and efficient services to help recruiters manage and automate their hiring process. This software adds innovative features to your recruitment ecosystem and provides one-way and live video interviews that make this task seamless. Besides the basic features, Jobma provides a schedule management process or calendar synchronization so that the hiring team never misses an upcoming interview. They also offer interview customization options for the business to promote their brand during an interview. Brand promotion has an influential impact on candidate experience and increases the offer acceptance rate for the company. Jobma supports a user-friendly interface for the recruiter’s end, and candidates can also attend the interviews without any adjustments. A bare minimum of an android, iOS, web-based, Windows, or Linux device would be enough. The recruiters and candidates can avoid possible compatibility issues during the interview procedure. Jobma also provides collaboration and sharing features that enable a hiring team to make better decisions. In addition, a recruiter can conduct a panel interview and involve hiring teammates in just a few clicks. Jobma supports 14 languages and has been among the most trusted video interview software in 50 countries for over five years. A recruiter can explore free trials and request a free demo to understand the services in-depth. Jobma has active and skilled customer support in case of further assistance.

Let’s quickly sum up how Jobma would help you hire better:

  • One-way interviews
  • Live video interviews
  • Artificial intelligence (AI) and automation
  • Quickens the hiring
  • Sharing and collaboration tools
  • Panel interviewing
  • Brand promotion
  • Quick and skilled customer support
  • Calendar synchronization
  • Widens the candidate pool
  • Feasible 
  • User-friendly dashboard
  • Suitable to the business of all sizes

Wrapping it up:

Video interviewing is a speedier and more promising way to hire than conventional methods. This means you no longer need to invest your valuable time continuously asking the same questions or traveling long distances to the interview location. These interviews have shortened the month-long time to hire a candidate. Using video interview software, recruiters can achieve incredibly great results within a couple of days after receiving an application. This software is mutually beneficial to recruiters, candidates, and your business in the long haul. Irrespective of the type you choose for your organization or the blend of both, they are advantageous and wiser options.