{"id":750,"date":"2013-06-21T14:57:50","date_gmt":"2013-06-21T14:57:50","guid":{"rendered":"https:\/\/blog.jobma.com\/?p=750"},"modified":"2023-07-21T04:44:03","modified_gmt":"2023-07-21T04:44:03","slug":"employers-how-to-write-a-job-post-that-job-seekers-cant-resist-applying-for","status":"publish","type":"post","link":"https:\/\/www.jobma.com\/blog\/employers-how-to-write-a-job-post-that-job-seekers-cant-resist-applying-for\/","title":{"rendered":"Employers: How to Write a Job Post That Job Seekers Can\u2019t Resist Applying For"},"content":{"rendered":"\n<h1 class=\"wp-block-heading\" id=\"h-employers-how-to-write-a-job-post-that-job-seekers-can-t-resist-applying-for\"><strong>Employers: How to Write a Job Post That Job Seekers Can\u2019t Resist Applying For<\/strong><\/h1>\n\n\n<p>If I were a job seeker, what kind of job post would I want to apply for and what would I want to know? If I were a really talented job seeker, what kind of keywords would I use to search for jobs?<\/p>\n<p>Read on! We have the information you\u2019re looking for.<\/p>\n<h5><b>Job Titles. Keep them clean, simple, and straightforward.<\/b><\/h5>\n<p>This is a very important part of the job post because it is oftentimes the first thing job seekers will look at in order to determine if they will read the advertisement. There are many things you can do to be successful here:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-23242 alignright\" src=\"https:\/\/www.jobma.com\/blog\/wp-content\/uploads\/2013\/06\/Employers-How-to-Write-a-Job-Post-That-Job-Seekers-Can\u2019t-Resist-Applying-For-291x300.png\" alt=\"\" width=\"339\" height=\"349\" srcset=\"https:\/\/www.jobma.com\/blog\/wp-content\/uploads\/2013\/06\/Employers-How-to-Write-a-Job-Post-That-Job-Seekers-Can\u2019t-Resist-Applying-For-291x300.png 291w, https:\/\/www.jobma.com\/blog\/wp-content\/uploads\/2013\/06\/Employers-How-to-Write-a-Job-Post-That-Job-Seekers-Can\u2019t-Resist-Applying-For-992x1024.png 992w, https:\/\/www.jobma.com\/blog\/wp-content\/uploads\/2013\/06\/Employers-How-to-Write-a-Job-Post-That-Job-Seekers-Can\u2019t-Resist-Applying-For-768x793.png 768w, https:\/\/www.jobma.com\/blog\/wp-content\/uploads\/2013\/06\/Employers-How-to-Write-a-Job-Post-That-Job-Seekers-Can\u2019t-Resist-Applying-For.png 1024w\" sizes=\"auto, (max-width: 339px) 100vw, 339px\" \/><\/p>\n<ul>\n<li>This is not the place to \u201cget creative.\u201d Avoid catchy titles like \u201cGet your dream job as a Director of Sales!\u201d Titles like this scream scams. Look to your right for a perfect example of what <i>not <\/i>to do.<br \/><br \/><\/li>\n<li>Avoid using abbreviations or acronyms. If you write \u201cDir. of Sales,\u201d then you\u2019re relying on job seekers to search for that.<\/li>\n<li>Be aware of how specific your job title is. Less specific job titles will generally attract job seekers with less specialized skills and more specific job titles will generally attract job seekers with more specialized skills.<br \/><br \/><\/li>\n<li>Be aware of the keywords you are putting into your job title. Think like a job seeker. If you were the ideal candidate for this position, what keywords would you search?<\/li>\n<\/ul>\n<h5><b>Brag about your company. <\/b><\/h5>\n<p>Just because you\u2019re not the job seeker, it doesn\u2019t mean that you don\u2019t have to impress the job seeker. The job seeker will be evaluating your company to see if the fit is right too! Explain what your company is about and why it is such a great organization to work for. It\u2019s not a bad idea to throw in the specific benefits a full-time job offers in this section as well. This is also a great place to discuss your company\u2019s culture, which is another detail that job seekers will appreciate knowing.<\/p>\n<h5><b>It\u2019s all in the details.<\/b><\/h5>\n<p>Job seekers consider a wide range of criteria when they\u2019re deciding whether or not they want to apply for a job. Make clear the position\u2019s salary, hours, benefits, location, responsibilities, and other pertinent details.<\/p>\n<h5><b>Clearly explain qualifications\u2014both for your sake and the job seekers\u2019 sake.<\/b><\/h5>\n<p>Unless you clearly list the qualifications you\u2019re looking for in your candidates, you\u2019re going to get a wide range of candidates with a wide range of skill sets, meaning that you\u2019ll have a lot of resumes to sort through and most likely a good handful that will end up in your trash. Group and list qualifications as \u201cRequired Qualifications\u201d or \u201cPreferred Qualifications\u201d in order to avoid filtering your candidate pool too much or too little.<\/p>\n<h5><b>How do they apply?<\/b><\/h5>\n<p>This may seem obvious, but employers overlook providing a clear answer to this question more often than you\u2019d expect. List all the materials candidates need to apply and provide them with a link to the site where they can do so. If the application has a deadline, mention that as well. If the company has similar open job postings, include links to those job advertisements too. Also include the Hiring Manager\u2019s contact information to allow job seekers to be in contact.<\/p>\n<p><a href=\"https:\/\/www.jobma.com\/request-demo\"><strong>To get started, create a FREE Jobma employer account today\u00a0and enjoy the ability to publish as many job postings as you please for FREE!<\/strong><\/a><\/p>\n<div>\u00a0<\/div>","protected":false},"excerpt":{"rendered":"<p>Employers: How to Write a Job Post That Job Seekers Can\u2019t Resist Applying For If I were a job seeker, what kind of job post would I want to apply for and what would I want to know? If I were a really talented job seeker, what kind of keywords would I use to search [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":19483,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[21],"tags":[114,158,160,159],"class_list":["post-750","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-jobs-2","tag-career","tag-employer-tips","tag-job-description-help","tag-tips-for-job-descriptions"],"_links":{"self":[{"href":"https:\/\/www.jobma.com\/blog\/wp-json\/wp\/v2\/posts\/750","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.jobma.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.jobma.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.jobma.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.jobma.com\/blog\/wp-json\/wp\/v2\/comments?post=750"}],"version-history":[{"count":13,"href":"https:\/\/www.jobma.com\/blog\/wp-json\/wp\/v2\/posts\/750\/revisions"}],"predecessor-version":[{"id":26956,"href":"https:\/\/www.jobma.com\/blog\/wp-json\/wp\/v2\/posts\/750\/revisions\/26956"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.jobma.com\/blog\/wp-json\/wp\/v2\/media\/19483"}],"wp:attachment":[{"href":"https:\/\/www.jobma.com\/blog\/wp-json\/wp\/v2\/media?parent=750"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.jobma.com\/blog\/wp-json\/wp\/v2\/categories?post=750"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.jobma.com\/blog\/wp-json\/wp\/v2\/tags?post=750"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}